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Locals 101: Introduction (1 of 5) Bryan Lunduke, creator of the Lunduke Community gives an overview of Locals and how it works. Locals.com allows you to publish and monetize your content -- while building an engaging community. Locals isn't just a publishing platform. Nor is it just a subscription and monetization platform. With the YouTube Music app, enjoy over 100 million songs at your fingertips, plus albums, playlists, remixes, music videos, live performances, covers, and hard-to-find music you can’t get... Locals makes it simple for creators to start a subscription based community and make money directly from their supports.