Forbes: Cultural Capital Vs. Clicks: Why Brands That Win In PR Don’t Always Win In Metrics Cultural Capital Vs. Clicks: Why Brands That Win In PR Don’t Always Win In Metrics Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

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Analytics Insight: Pick Pack and Ship Metrics Every Fintech Investor Should Be Watching MSN: Roku becomes first major streamer to use iSpot's outcomes-based metric in bid to improve ad targeting Roku becomes first major streamer to use iSpot's outcomes-based metric in bid to improve ad targeting Yahoo: Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting

Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting

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